Register now

La Fête

What happened when magic met marketing? The cutting-edge creatives and technologists of kyu Pulse curated a day of exploration, wonder, and connection.

On Wednesday, Feb. 26, a select group of marketers arrived at kyu’s New York headquarters for La Fête. The fourth edition of kyu House, centered on the future of marketing and harnessed varied disciplines and expertise to showcase kyu Pulse, a new media and marketing network.

It was a day of exploration, provocation, and incredible performances. Among the highlights:

Growth marketing agency Kepler and events innovator C2 shared how each of their organizations blend science and soul to create impactful and effective marketing experiences.
Creative agencies Digital Kitchen and Sid Lee worked with participants in real time to see how AI could be leveraged in creative campaigns.
Digital creative agency BIMM and design-led transformation studio Haigo explored questions of customer loyalty through a human lens.
Sports market agency Sid Lee Sport and creative house YARD encouraged deeper, meaningful brand collaboration within the sports world.
Global design company IDEO got attendees engaged and on their feet for an interactive session debated everything from musical artists to the marketing power of myth versus truth.
ADWEEK‘s Jenny Rooney hosted an illuminating and candid conversation with FUNDAMENTALco‘s Jonny Bauer, Emily Maxey, and kyu Pulse CEO Rick Greenberg about the changing role of the CMO.

Learn more about kyu Pulse

Presented by

In Partnership with

©2025 kyu house | privacy policy